ABOUT

Embark on a journey with us at 419th South, a venture inspired by the matriarch and cornerstone of countless lives back in 2016. Today, we are thrilled to introduce a brand born from a profound shift in perspective—welcome to a world shaped by the birth of my son, Drayce. This transformative moment ignited a passion for prioritizing what enters his body and touches his skin, a commitment to sourcing only the finest ingredients.

Motivated by a desire to steer clear of lengthy lists of unpronounceable ingredients, fillers, dyes, and more, I embarked on a mission to curate a line of products that redefine the essence of self-care. At 419th South, we aim to provide a luxurious and organic experience that elevates your self-care routine to new heights.

After years of dedicated research and experimentation, we have perfected our formula and are delighted to share it with the world. Our products are crafted with the intention to inspire, infusing your days with abundance and encouraging you to lead with love, always. Join us on this journey, where every product tells a story of passion, care, and commitment to your well-being.